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ENReal files
SEO case studies
A selection of projects where organic rankings have been built from different contexts, sectors and business models. Each file will be documented with its starting point, the work carried out and the results that can be verified publicly.
Rankings are not shown as if they were permanent, and work carried out under other brands is not attributed to La Policía del SEO. The goal is to document real experience, not to make commercial promises.
SEO files
SEO ranking projects
The projects span industrial SEO, B2B businesses, ecommerce, affiliate marketing and sectors with very different decision-making processes. Individual files will be published progressively. These projects are the foundation of the monthly SEO service de La Policía del SEO.
- Expediente 01
- Expediente 02
- Expediente 03
- Expediente 04
- Expediente 05
- Expediente 06
Web design files
Web design case studies
A selection of web projects built for companies, professionals and organizations across very different sectors.
- Expediente 07
- Expediente 08
- Expediente 09
- Expediente 10
- Expediente 11
- Expediente 12
- Expediente 13
Web design · Editorial de libros
Editorial Hacer
Web project delivered
- Expediente 14
Web design · Impresión de prospectos
Industrias Gráficas Agustín García
Web project delivered
- Expediente 15
Web design · Muebles a medida
Keyah Decor
Web project delivered
- Expediente 16
Web design · Restaurante colombiano
La Cuchara de Guaro
Web project delivered
- Expediente 17
Web design · Servicios de limpieza
Limpiezas Viteiz
Web project delivered
- Expediente 18
Web design · Interiorismo
Karla Gutiérrez
Web project delivered
- Expediente 19
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Web design · Jardinería
Jardinería Dotore
Web project delivered
- Expediente 20
Web design · Fotografía
Biderbost Photo
Web project delivered
- Expediente 21
Web design · Clínica de psicología
Patricia Naranjo
Web project delivered
- Expediente 22
Web design · Tours guiados
Zaragoza Contada por un Maño
Web project delivered
- Expediente 23
Web design · Fotografía
Gorka Ortega
Web project delivered
- Expediente 24
Web design · Clínica de psicología
Orbela
Web project delivered
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Google Ads experience
Six years managing Google Ads with real investment
Albert's experience with Google Ads doesn't come from a demo account or an isolated campaign. For six years he has managed the advertising for Alsobre.com, his own affiliate marketing project specialized in mattresses and sleep products.
In this business model, users reach Alsobre through an ad, browse the content and can move on to an external store through an affiliate link. Profitability doesn't depend solely on getting cheap clicks: it depends on those users moving through the funnel, buying at the retailer and generating a commission large enough to cover the investment.
Over a twelve-month period, the account accumulated 157,000 clicks and €23,300 in ad spend. The average CPC was €0.15, with monthly budgets that have typically ranged between €1,000 and €3,000.
The recorded cost per conversion was €0.36, but that metric needs context. The Google Ads conversion didn't represent a final purchase: it represented the click through which the user left Alsobre to visit one of the affiliated stores.
Of the users who moved on to the stores, roughly 3.8% ended up buying. The average commission received per sale was around €50. That's why evaluating the campaigns couldn't stop at CTR or CPC: it had to connect the cost of acquiring traffic with downstream behavior and the economic value generated off-site.
A low CPC alone doesn't prove a campaign is profitable. This project required interpreting several layers of the funnel: ad click, content engagement, affiliate click, external purchase and commission. That experience is the foundation of La Policía del SEO's Google Ads service.
View the Google Ads management service157,000
clicks in 12 months
€23,300
ad spend
€0.15
average CPC
€0.36
cost per affiliate click
Not cost per sale
3.8%
subsequent purchase at the retailer
≈ €50
average commission per sale
The Google Ads cost per conversion corresponds to the outbound click to the affiliated store. The purchase happened afterward on an external website.
New file
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