ES
CA
ENPaid traffic unit
Google Ads management and Google Maps advertising
We create and optimize search campaigns designed to generate calls, form submissions, visits and commercial opportunities for businesses and local companies.
- Management from €350/month + VAT
- Recommended spend from €400/month
- Six-month minimum commitment
- Ad spend paid directly to Google
- Client-owned account
Operational definition
What does monthly Google Ads management include?
Monthly Google Ads management includes the creation, setup, measurement and continuous optimization of search campaigns and local advertising on Google Maps. The goal is to direct spend toward searches with commercial intent and measure which ads generate real calls, form submissions, visits or contacts.
Area of specialization
Campaigns to capture demand that already exists
- Search campaigns appear when someone is actively searching for a product or service.
- Local advertising can increase business presence in geographic searches and on Google Maps.
- We prioritize queries with commercial intent.
- We analyze the real search terms used.
- We exclude irrelevant searches.
- We optimize location, schedule, device, ad and landing page.
We don't manage every Google Ads format. We specialize in search and local advertising because they're the environments where we can work with the most control over hiring intent and contact measurement.
Google Maps advertising isn't a standalone campaign: it depends on campaign setup, location assets and the Google Business Profile.
SEM division
Search campaign management on Google Ads
Keywords and commercial intent
We look for the terms used by people who are ready to hire and rule out those that only generate curiosity, so the budget goes toward clicks with real purchase or contact intent.
Campaign, group and match-type structure
We organize campaigns and groups by intent and use the right match types to control when each ad appears, which improves relevance and cost per contact.
Negative keywords and search terms
We review the real searches that trigger your ads and add negatives to stop paying for irrelevant queries.
Ads, extensions and assets
We write clear ads and add assets (links, calls, location) that expand the ad's useful surface and make it easier to get in touch.
Locations, schedules and devices
We adjust where, when and on which devices ads are shown to concentrate spend where it performs best.
Bidding, budget and ongoing optimization
We choose the bidding strategy and budget allocation based on conversion data and optimize continuously as the campaign accumulates information.
Local unit
Local advertising and Google Maps presence
We work on local presence through search campaigns with location assets and, when applicable, the Google Business Profile, to appear in geographic searches and Maps environments.
- Linking to the Google Business Profile when applicable.
- Location assets.
- Geographic targeting and nearby searches.
- Calls.
- Direction requests.
- Website visits.
- Local contacts.
- Consistency between ad, listing and landing page.
We don't promise a first position on Maps, permanent visibility, a guaranteed number of calls, or guaranteed profitability: we work methodically and measure real contacts.
Testing unit
Measuring calls, forms and contacts
- GA4 setup or review.
- Google Tag Manager setup or review.
- Form tracking.
- Call tracking when the technical infrastructure allows it.
- Relevant click tracking.
- Events and conversions.
- Attribution review.
- Tag checks.
- Integration with Google Ads.
- Periodic reports and analysis.
Optimizing campaigns without conversions correctly configured can lead to wrong decisions: without reliable data, there's no way to know which ads generate real contacts.
Not every call can be tracked in every setup; call tracking is implemented when the technical infrastructure allows it.
Service scope
Full campaign management
Area A
Initial setup
- Account review or creation
- Campaign structure
- Billing setup by the client
- Linking with Analytics, Tag Manager and Business Profile when applicable
Area B
Strategy
- Market research
- Keywords
- Competition
- Intent
- Locations
- Offer and messaging
Area C
Creation
- Campaigns
- Groups
- Ads
- Assets
- Exclusions
- Conversions
Area D
Monthly optimization
- Search terms
- Negative keywords
- Bidding
- Budget
- Ads
- Locations
- Schedules
- Devices
Area E
Measurement
- Conversions
- Cost per contact
- Traffic quality
- Progress
- Recommendations
Control protocol
How we manage Google Ads every month
Initial audit
We review the starting situation: account, measurement, competition and opportunities.
Measurement setup
We get GA4, Tag Manager and conversions ready before spending on clicks.
Research and structure
We define keywords, intent, locations and campaign structure.
Launch or reorganization
We create or reorganize campaigns, groups, ads and assets.
Data collection
We let campaigns accumulate enough data to make informed decisions.
Monthly optimization
We adjust terms, negatives, bids, budget, ads and targeting.
Report and next actions
We explain what happened, what was decided and what we'll do next.
Campaigns need enough data to make decisions: they shouldn't be judged only by the first few days.
Management fee
Price of monthly Google Ads management
350 € /month + VAT
Includes campaign management when monthly ad spend is up to €1,000.
For spend above €1,000:
€350/month + VAT, plus 10% of the amount exceeding €1,000.
Management fee = €350 + 10% of the amount exceeding €1,000
| Monthly spend | Management fee |
|---|---|
| 400 € | 350 € |
| 1.000 € | 350 € |
| 1.500 € | 400 € |
| 2.000 € | 450 € |
| 5.000 € | 750 € |
The management fee is shown without VAT. Monthly spend is the amount the client pays directly to Google.
- All management fees are shown without VAT.
- Ad spend is paid separately.
- The client pays the ad spend directly to Google.
- Ad spend doesn't pass through La Policía del SEO.
- The recommended minimum spend is €400/month.
- The minimum commitment is six months.
Account control
The Google Ads account will always belong to your company
- The client retains ownership of the account.
- The client controls billing.
- The client can view campaigns and data.
- La Policía del SEO receives the access needed to manage the account.
- No campaigns or history are withheld when the relationship ends.
- Ad spend is paid directly to Google.
Landing pages
Is landing page creation included?
- Google Ads management includes recommendations on landing pages.
- Creating, redesigning or developing landing pages is quoted separately.
- A custom quote can be prepared.
- Traffic shouldn't be sent to pages that don't allow proper measurement or conversion.
Project profile
Which businesses is this for?
A good fit for
- Companies selling services or products with active demand
- Local businesses
- SMEs
- B2B companies
- Clinics and professional practices
- Companies able to handle the resulting contacts
- Businesses with a suitable website or landing page
- Companies willing to maintain a minimum spend
This service isn't right for everyone
- Companies expecting guaranteed profitability from day one
- Businesses that can't handle calls or form submissions
- Projects without an ad budget
- Companies that don't allow conversion tracking
- Anyone looking for Display, Shopping, YouTube or Performance Max
- Anyone who wants the agency to own the account
- Anyone who wants to work for just a few weeks
Operating principles
What you can expect from our management
- Measurement before optimization.
- Client-owned account.
- Transparent spending.
- Understandable reports.
- Explanation of decisions.
- No promises of guaranteed profitability.
- No campaigns run just to spend the budget.
- Honest recommendations when a campaign isn't viable.
La Policía del SEO
Frequent interrogation
Questions about Google Ads management
How much does managing Google Ads cost?
The base fee is €350/month + VAT and covers management when monthly ad spend is up to €1,000. Beyond that, the fee is €350 + 10% of the amount exceeding €1,000. Ad spend is paid separately, directly to Google.
What's the recommended minimum spend?
We recommend an ad spend of at least €400/month so campaigns have enough data to optimize with. It's a recommendation, not a guarantee of results.
Is ad spend included in the fee?
No. The fee is only for management. The spend shown in the ads is paid directly to Google and doesn't pass through La Policía del SEO.
Who pays Google directly?
The client. Billing for ad spend is under your company's name and paid directly to Google.
Who owns the account?
Your company. The Google Ads account always belongs to the client; we receive the access needed to manage it and don't withhold campaigns or history when the relationship ends.
What campaigns do you manage?
We specialize in search campaigns and local advertising with presence on Google Maps, because they're the formats with the highest commercial intent and the most measurement control.
Do you manage Performance Max, Shopping or YouTube?
No. We don't include Performance Max, Shopping, Display, YouTube, Discovery, Demand Gen, Microsoft Ads or social media advertising. We focus on search and local advertising.
How is Google Maps advertising handled?
Through search campaigns configured with location assets and, when applicable, linked to the Google Business Profile, to appear in geographic searches and Maps environments. It's not a standalone campaign: it depends on that configuration.
Does it include GA4 and Google Tag Manager?
Yes. It includes the setup or review of GA4 and Google Tag Manager as the foundation of measurement.
Does it include conversion tracking?
Yes: forms, relevant clicks and calls when the technical infrastructure allows it, plus events and their integration with Google Ads.
Does it include creating landing pages?
Management includes recommendations on landing pages. Creating or redesigning landing pages is quoted separately.
When can results start to show?
Campaigns need to accumulate data to optimize and shouldn't be judged by the first few days. The timeframe depends on the sector, competition and spend, and we don't guarantee a specific outcome.
Can profitability be guaranteed?
No. We work to direct spend toward searches with intent and measure contacts, but profitability depends on factors we don't fully control.
Is there a minimum commitment?
Yes, the minimum commitment is six months: a reasonable timeframe to set up measurement, accumulate data and optimize with a clear basis.
What happens if I spend more than €1,000 a month?
The fee becomes €350 + 10% of the amount exceeding €1,000. For example, with €2,000 in spend, management costs €450/month + VAT.
Campaign activation
Need help managing your Google Ads campaigns?
Tell us what you sell, where you operate and what spend you have in mind. We'll review whether search and local advertising campaigns fit your business.