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Albert Juera Gros
Consultor SEO y GEO
Unit management
Albert Juera, SEO & GEO Consultant in Barcelona
Director of La Policía del SEO
Since 2017 I've worked on SEO projects, both my own and for companies, combining strategy, technical SEO, content, local SEO, authority, link building and rankings on AI-powered search engines.
- Nine years of experience
- Over thirty SEO projects
- Experience across nineteen sectors
- Specialized in SEO and GEO
Manager's file
Who is Albert Juera?
Albert Juera Gros is a Senior SEO & GEO specialist. He has worked in organic search since 2017, first on his own projects and later for companies across very different sectors. He runs La Policía del SEO, the venture through which he offers his services.
His background combines the technical and the strategic: technical SEO and web architecture, research and content, local SEO, authority and link building, and industrial, B2B and international projects. In recent years he has added GEO — the work of making a company found and understood by AI engines such as ChatGPT, Gemini or Perplexity, too.
Rather than chasing a specific ranking, he starts by understanding the business, prioritizing by impact and implementing alongside each company's team. Much of what he applies today he learned by building and sustaining his own projects, wins and setbacks included.
Origin of the file
How a restaurant turned SEO into my career
In 2018 I left my Marketing degree at the University of the Basque Country and started working as a waiter at the Rafael Merlo restaurant in Las Arenas (Getxo). I don't see it as a failure: it was the moment practice started teaching me more than the classroom.
The restaurant was going through financial difficulties, so I started trying things to help fill tables: flyers, gift cards, review management, actions to raise the average ticket, a bit of online advertising and, finally, building the website. Of everything I tried, by far the most effective was ranking that website organically.
Over time, customers started coming in from Bilbao after finding the restaurant on Google. That left me with a question I couldn't shake: if SEO could bring customers to a restaurant, what could I build with my own projects? That curiosity was the real start of my career.
The most effective thing was ranking the website organically.
First major project of my own
Alsobre: from a first SEO project to an affiliate business
After the restaurant experience I discovered affiliate marketing and decided to take SEO into a project of my own. That's how Alsobre was born, a project specialized in mattresses and sleep.
I started out working with Amazon and later collaborated with over twenty brands in the sector. In its best years the project reached around €240,000 in annual revenue. It's worth being clear about that figure: it's revenue, not profit, and it corresponds to a specific period — roughly between 2018 and 2025 — not to the current situation.
Alsobre was my real school of information architecture, content, conversion and authority building. Much of what I apply today in company projects I learned there.
Turning point
When the project stopped working
No stage lasts forever, and Alsobre's ended through a combination of circumstances. There was a split between the partners and an unfavorable court ruling related to a trademark. At the same time, several Google changes significantly affected many affiliate projects, not just mine.
Together, all of that closed that chapter. At that point I had to choose between joining an agency or building a new one from scratch. I chose the latter: founding MuySEO with Daniel and carrying what I'd learned into a project with a future.
I'd rather tell it as it was: a turning point I came out of with more professional judgment than before.
New unit
From my own projects to working with companies
MuySEO was born in 2024 with a simple idea: take everything learned from my own projects and put it to work for companies across very different sectors.
Today I offer my services through La Policía del SEO, my own venture, focused on strategy, architecture, content, technical SEO, authority and GEO, always implementing alongside companies and their teams.
Professional timeline
Professional experience and own projects
2018–2019
Rafael Merlo restaurant
- Worked as a waiter.
- Built and ranked the website.
- Historical result: top positions for local searches in Las Arenas and Getxo.
- The restaurant later closed for reasons related to the health of its owner and chef.
2018–2025
Alsobre
- Own project on sleep and mattresses.
- Affiliate marketing.
- Collaboration with over twenty brands.
- Built expertise in architecture, content, conversion and authority.
2021–2023
Desde Cero program
- Online programming academy.
- Didn't reach enough students to be profitable.
- Provided learning on ecommerce, online academies and LMS platforms.
- Business and technical experience, not a commercial success story.
2024–2026
MuySEO
- Co-founded and ran an SEO agency together with Daniel.
- Developed strategy, technical SEO, content, authority, local, industrial, international and GEO projects.
- Chapter closed in 2026.
2026–present
La Policía del SEO
- Venture founded and run by Albert Juera.
- SEO, GEO, Google Ads and web design services for companies.
- Specialized in SMEs, industrial companies and local businesses.
- Current professional activity.
Work and results
See the case studies
SEO, SEM and web design projects are gathered on a separate page, with information about the sector, the work carried out and the results that can be documented.
Industrial & B2B
Biothys Ibérica
A strategy focused on real commercial demand in a highly specialized technical sector.
View case studyContract furniture
Mobenia
From a brand well known in its sector to capturing qualified traffic beyond branded search.
View case studyConsulting
Versatile Consulting
SEO and GEO worked together so the company also appears in AI-powered search engines.
View case study
Areas of expertise
SEO and GEO specialties
SEO strategy
Defining goals, priorities and a roadmap before touching the website.
Technical SEO
Crawling, indexing, performance and errors that hold back rankings.
Web architecture
Structuring pages and URLs so search engines and users understand the site.
Keyword research
Uncovering the real intent behind each search.
Content
Landing pages and articles aligned with what customers search for and AI can cite.
Internal linking
Distributing relevance across the pages that matter.
Local SEO
Presence in geographic searches and Google Maps.
Industrial & B2B SEO
Projects like Biothys, with long sales cycles and technical audiences.
International SEO
Architecture and signals for multiple markets and languages.
Link building & authority
Building trust signals with editorial judgment.
GEO
Preparing a website to appear and be understood by AI engines.
Google rankings
The foundation everything else builds on.
Visibility on ChatGPT, Gemini and Perplexity
Entity clarity and citable content for AI assistants.
WordPress
Building and optimizing editable projects.
Next.js
Custom projects with high technical control and performance.
Migrations
Website or domain changes that protect existing SEO.
Analytics
Measuring to decide with data, not intuition.
Client profile
Which companies Albert works with
I mostly work with SMEs and companies with their own in-house team, in sectors where SEO calls for technical and commercial judgment, not just content volume:
- Industrial and B2B, with long sales cycles and technical audiences.
- Healthcare, with sensitive content that demands precision and editorial judgment.
- Ecommerce and retail, where product SEO and brand SEO coexist.
- Services and local businesses, with very specific search intent.
Personal protocol
How Albert works
Diagnosis and priorities
I review the site's real situation and the sector: what's holding rankings back and what fixing it would actually be worth. No generic hundred-point audit — priorities are set by impact.
Strategy and roadmap
I define goals, architecture and a work schedule together with the company before delivering anything.
Implementation together
I work with each company's team: technical SEO, content, authority and GEO are executed in a coordinated way, not as separate tasks.
Measurement and adjustment
Work is reviewed against real ranking and traffic data, and priorities are adjusted based on what's working.
The difference from a generic agency isn't price: there's no handoff to a junior team, and no account run in parallel with dozens of others. I lead the strategy, the implementation and the decisions myself, with judgment built across more than thirty projects, my own and for companies.
Working principles
- Strategy comes before deliverables.
- Priorities are decided by impact.
- Implementation happens together with the company.
- Technical, content and authority work are part of the same strategy.
- Decisions are backed by data.
- Communication must be understandable.
- SEO requires consistency.
- Top rankings are never guaranteed.
- GEO extends SEO; it doesn't replace it.
Ongoing training
Mostly self-taught training
My training has been mostly self-taught and grounded in real projects. I've complemented it with courses and private communities. These aren't official university degrees or master's programs: they're specialized industry training.
- 2018
Monetiza tu pasión, by Javier Elices
Introductory training on building and monetizing affiliate websites. It served as the initial foundation for building Alsobre; the SEO content was introductory.
- 2019
Technical SEO training by Dean Romero
First training specifically focused on technical SEO. By then I had already worked with free content and my own projects.
- 2020
Afiliación con SEO de contenidos, by Pau Forner Navarro
Training focused on content and monetization through affiliate marketing.
- 2021
Big School, by BIGSEO
Training on comprehensive SEO strategy.
- 2023–2025
Metadigitales community
Masterclasses, talks and discussions on SEO, SEM, copywriting, affiliate marketing, YouTube and digital marketing.
Public appearances
Talks and events by Albert Juera
How to spot in five minutes whether a website is ready to convert visitors into customers
- BNI Madrid invited Daniel and me to take part.
- Daniel first shared a personal experience.
- I explained how to quickly identify the problems that hold back conversions from a website.
Taking part in Romuald Fons' program
- I met someone from Romuald Fons' team at Mobile World Congress.
- I later visited the BIGSEO offices and was invited to join a program with other entrepreneurs.
- The program looked at levers for growing different businesses. I still apply lessons from that experience.
Talk on Alsobre's failure at FuckUp Nights Madrid
20 May 2026
- Carlos Cruz invited me to share Alsobre's story.
- The talk covered the project's growth, its collapse and the lessons that followed.
- The full recording can't be published because the content was private to attendees.
Identity sources
More about Albert
- Albert Juera's personal website(se abre en una pestaña nueva)
- Albert Juera's LinkedIn profile(se abre en una pestaña nueva)
Résumé
A résumé in Spanish and English will be available to download soon. No files are published yet, so no link is included for the time being.
Direct contact
Want to work with Albert Juera?
Tell us about your company's situation and we'll look into how we can help through SEO, GEO, Google Ads o web design.
Profile written and reviewed by Albert Juera Gros.
Last updated: .